Rand Brenner is a Licensing Subject Matter Expert for IPmetrics. As President / CEO of intellectual property management and licensing company Licensing Consulting Group, Rand specializes in assisting small and midsize companies leverage IP to enhance business value.
Rand Brenner’s experience includes over 25 years in the commercialization and management of IP assets for a variety of companies in the consumer, business, entertainment, technology and service industries. He has led various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, IP development, and property representation. Rand has developed licensing deals with Fortune 1000 companies including Coca Cola, Kellogg's, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
Prior to founding LCG, Rand was Vice President of Licensing at Saban Entertainment, one of the largest independent producers of children’s television entertainment. Rand managed the licensing initiatives for a number of entertainment brands including the multi-billion dollar Mighty Morphin Power Rangers TV show (a worldwide licensing phenomenon that grossed over $3 billion in worldwide retail merchandise sales), two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corp.), Masked Rider, Sweet Valley High, and others. Rand was also instrumental in building the Power Rangers licensing programs in Mexico and Canada. He successfully developed millions of dollars in product and promotional licenses across a variety of product categories including toys, apparel, food and beverages.
Rand was also a licensing executive at Warner Bros. Consumer Products. During his tenure, he was responsible for licensing a variety of high profile theatrical, television and publishing properties including Batman (which generated over $500 million in box office revenues) and Batman II movies, the animation classic Looney Tunes (i.e. Bugs Bunny), Tiny Toon Adventures (a Steven Spielberg/ Warner Bros creation), Rover Dangerfield (Rodney Dangerfield /Warner Bros production), and more.
He is also a public speaker and has taught classes at the university level. Rand has written numerous articles on licensing intellectual property, and his articles have been published in The Licensing Journal and Intellectual Property Magazine.