John Leonhardt

Entertainment Licensing

John Leonhardt is the Licensing Advisor to IPmetrics.  He is the President of Dimensional Branding Group (DBG), a full service licensing and business development consulting company.  DBG currently represents Sony Playstation, Museum of Modern Art , Chronicle Books among others.

A former investment banker with First Boston, Mr. Leonhardt specialized in mergers and acquisitions for high tech and communications companies. Mr. Leonhardt went on to launch the family entertainment division of Universal Studios, Universal Family Entertainment and Cartoon Studios. There he developed animated series and live action entertainment programming. John worked with writers, producers and financiers of entertainment.

Seeing the emerging importance of interactive entertainment John joined Sega of America to head up the Licensing and Character development team to lead the migration of content from Hollywood to technology based platforms.  At Sega John directed the acquisition of entertainment and sports assets.  John helped launch three network television series based on Sonic the Hedgehog, as well as selling the film and television rights to four other Sega properties. John's background gives him a broad understanding of the how to effectively blend the diverse worlds of entertainment, sports and technology.   Most recently John was the President and Founder of Panic Entertainment Groupe.

Noted IP Consulting Work:

  • Yahoo! Vs. Diamond Electronics
  • Bellaband Inc. Vs. Mothersworks
  • GSMA Association
  • Bob’s Space Racers
  • Skee-Ball vs. MDI Entertainment
  • Smarts Press acquired by NMR Distribution (Sell side)

Noted Toy and Game Experience:

  • Sony Playstation Master licensing representation.
  • Sega of America Interactive licensing.
  • Chronicle Books Boardgame license with University Games.
  • Yahoo! Master toy license with Tiger Electronics.
  • Jenga Toy license with Hasbro, Zizzle.
  • Whac-A-Mole Master toy license with Hasbro.
  • Colorforms Licensing representation.

Contact Information
12526 High Bluff Drive, Ste 300
San Diego, CA  92130
Tel. (858) 538-1533


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