San Diego, Calif. – IPmetrics LLC announced today that it has completed a comprehensive review and update of its brand imagery. In place of the iconic red circle and dollar sign logo used since its founding in 2000, the new logo features intersecting cubes portraying various shades of red on the exposed faces. The typeface used in the logo has also been updated.
“The three cubes better reflect that IPmetrics has three core competencies: Intellectual property valuation, monetization and litigation support,” said Daryl Martin, managing principal. “It also emphasizes the fact that IPmetrics works closely with its clients to provide accurate, cost-effective services.”
The new brand imagery will be featured in all facets of marketing IPmetrics’ services, including the website, brochures, correspondence materials and displays. The logo and typeface designs were created by WhatWolf, a branding and marketing design consultancy based in New York.
IPmetrics Intellectual Property Consulting (www.IPmetrics.net) specializes in the valuation and monetization of intellectual property and intangible assets, as well as the provision of expert services related to the calculation of economic damages in litigation. Founded in 2000, IPmetrics’ professionals offer leading law firms and corporations a full spectrum of intellectual property services including due diligence audits, licensing strategy analysis, IP portfolio appraisal and transfer pricing studies, to support in royalty rate determination, monetization and IP rights litigation.
IPmetrics' clients value the unique combination of experience and qualifications that support our proven ability to identify key issues, apply the most suitable and sophisticated analytical tools to value and communicate results to clients, advisors, and juries. IPmetrics serves clients throughout North America from its California headquarters and has established partnerships with professionals to support European clients.