Asset Classes

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Asset Classes

IPmetrics provides valuation services pertaining to all forms of intangible assets and intellectual property, from well-known IP assets, such as patents, trade secrets, trademarks, domain names, software and copyrights, to lesser-known intangible assets, such as brands, trade dress, customer lists, slogans, training programs and shelf space. The complete universe of intangible assets and protected intellectual property is increasingly complex and evolving. Whatever form they may take, these assets are significant components to the successful operation of any enterprise.

Trademarks & Brands

Trademarks are distinctive signs or indicators used to differentiate an enterprise’s products or services from those of other entities by signaling to the public at large that those products or services originate from a unique source. Similarly, trade names and brands serve to differentiate an entity from its competitors.

Patents & Technology

A patent is a set of exclusive rights granted by a national government to an inventor (or their assignee) for a limited period of time in exchange for the public disclosure of the invention. The exclusion period is typically 20 years from the filing date.


A copyright is the set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. These rights can be licensed, transferred and/or assigned. Copyright lasts for a certain time period after which the work is said to enter the public domain. Copyrights may cover literary works (including computer programs), musical works, dramatic works, pictorial, graphic and sculptural works, motion pictures and other audiovisual works, and sound recordings.

Domain Names & Internet Assets

In the modern world, the rights to a specific domain name are a vital element needed to participate in the online economy. Furthermore, in developing and expanding internet-related processes, structures and techniques, organizations create additional valuable assets.

Rights of Publicity

The right of publicity can be defined simply as the right of an individual to control the commercial use of his or her name, image, likeness or other unequivocal aspects of one's identity. It is generally considered a property right as opposed to a personal right. As such, the validity of the right of publicity can survive the death of the individual, depending on the jurisdiction (e.g., The Estate of Elvis Presley).

Other Intangible Assets

Organizations utilize and rely upon a multitude of intangible assets that are not easily classified. Usually, they are also not legally protected as intellectual property. These assets, nevertheless, may offer invaluable support to the value chain in any organization. In this category, we find assets such as the trained and embedded workforce of a company, certain contractual and distribution relationships, as well as various aspects of a firm’s reputation.

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