How to Determine Brand Value Seminar

September 23rd, 2014

Today, IPmetrics’ President David Drews CLP is presenting on the topic “How to Determine Brand Value: A Rational Basis for Showing what a Brand Name is Worth for Licensing and Litigation” for the Trademark Counsel Luncheon Club at the Basking Ridge Country CLub (NJ).

Basking Ridge Country Club

The perfect setting to talk trademarks

Mr. Drews is presenting a review of specific considerations and methodologies utilized when valuing intellectual property in the context of financial analysis, transaction due diligence, or corporate restructuring.  The topics covered include the Valuation Process, Valuation Techniques, and Practical Applications.

Presentation

Ready to start!

If your organization would like to host a similar presentation on an IP topic, including approved CLE credit presentations, please contact us at info@ipmetrics.com.

Facebook Sponsored Stories Settlement

May 6th, 2014

IP Expert Witness icon

If, like so many millions of people in the US, you or your child have or have had a Facebook account and a Facebook Sponsored Story featured your or your child’s name or profile picture, you or your child may be a “Class Member” in a class action lawsuit which recently settled. IPmetrics’ Chief Economist was Plaintiffs’ expert testifying with regards to the rights of publicity damages.

As you may, or may not, know, Facebook’s “Sponsored Stories” are a form of paid advertising that typically re-posts members’ likes and updates connecting members’ profile image and name with an advertiser’s message to promote to the member’s network of “Facebook friends.”  Facebook and its advertisers do this with the understanding that these advertisements have a better chance that the posts will be seen and clicked-on by targeted users. While Facebook and the advertisers likely benefit from the incremental impact of the ads, the use if members’  images and names would violate statutes that require consent from the member. In intellectual property terms, Facebook is allegedly infringing some of its members’ rights of publicity under California law.

The case has not been heard by the federal courts and liability has not been determined but, while Facebook denies any wrongdoing and any liability whatsoever, a settlement has been reached with the plaintiffs.

The Court issued its Order Granting Motion for Final Approval of Settlement Agreement on August 26, 2013, and the Final Judgment on September 19, 2013. However, appeals have been filed. Before any settlement payments can be made, all appeals filed must be resolved. If you are interested in learning more about the settlement and your rights, you should consult the settlement website.

INTA Pre-Annual Meeting Reception in Beverly Hills

February 12th, 2014

By: Fernando Torres, MSc
The Taillieu Law Firm and IPmetrics are hosting the 
The event is planned  for trademark and intellectual property attorneys and in-house counsel to learn more about INTA’s 2014 Annual Meeting in Hong Kong SAR, China.

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Feel free to bring a friend, co-worker or prospective member to find out about INTA’s first Annual Meeting in Asia and to discover all the benefits INTA offers. We hope to see you there!

RSVP by Monday, March 3 2014.