April 25th, 2013
The view from the tower suite after the IP Valuation MCLE Event
The inaugural MCLE @ the Ballpark presentation last night was well attended by San Diego IP attorneys. The 1-hour MCLE presentation on Intellectual Property Valuation Techniques covered the importance of context, methodological nuances, and offered key points to look out for, as well as an engaged Q&A session. After the presentation, the attendees were treated to a great ballgame from the tower suite witnessing the Padres prevail over the Brewers and even a home run right into the Western Metal Supply building rounding out the experience.
Check our website for more information on MCLE Events.
April 10th, 2013
David Drews CLP, President of IPmetrics, spoke today at the 2013 Annual Conference of the Licensing Executives Society International (LESI) in Rio de Janeiro, Brazil. LESI is the umbrella
organization of national and regional associations for licensing executives with the shared goal of advancing the Intellectual Property industry on a global scale.
David was asked to present a workshop on the topic of The 10 Most Common Mistakes in IP Valuation, guiding valuation practitioners, licensing executives, and IP counsel in navigating through complex reports to assess the most useful information needed to support the decision making process in business worldwide. During the workshop, with the participation of subject matter experts Dwight Olson and Eduardo de Mello e Souza, the topics covered included the problems, requirements and common inadequacies in the following aspects of intellectual property valuation assessments:
The slides illustrating the presentation can be requested via email from: firstname.lastname@example.org
- Standard of Value
- Treatment of Tax Effects
- Input Selection Problems
- Distinction between IP Value and Business Value
- Sufficiency of Detailed Context Information
- Comparability of Market Transactions
- Profiling Risk
February 1st, 2013
If, like so many millions of people in the US, you or your child have or have had a Facebook account and a Facebook Sponsored Story featured your or your child’s name or profile picture, you or your child may be a “Class Member” in a class action lawsuit which recently settled.
As you may, or may not, know, Facebook’s “Sponsored Stories” are a form of paid advertising that typically re-posts members’ likes and updates connecting members’ profile image and name with an advertiser’s meesage to promote to the member’s network of “Facebook friends.” Facebook and its advertisers do this with the understanding that these advertisements have a better chance that the posts will be seen and clicked-on by targeted users. While Facebook and the advertisers likely benefit from the incremental impact of the ads, the use if members’ images and names vould violate statutes that require consent from the member. In intellectual property terms, Facebook is allegedly infringing some of its members’ rights of publicity under California law.
The case has not been heard by the federal courts and liability has not been determined but, while Facebook denies any wrongdoing and any liability whatsoever, a settlement has been reached with the plaintiffs. If you or your child satisfy the requirements for class membership, there may be compensation. If you are interested in learning more about the settlement and your rights, you should consult the settlement website.